[{"_1":2,"_184":-5,"_185":-5},"loaderData",{"_3":4,"_106":107},"root",{"_5":6,"_7":8,"_9":10,"_11":12,"_91":92,"_13":93,"_94":95},"cart",["P",6],"isLoggedIn",["P",8],"footer",["P",10],"header",{"_13":14,"_32":33},"shop",{"_15":16,"_17":18,"_19":20,"_21":22,"_25":26},"id","gid://shopify/Shop/79439397147","name","Zyber","description","Zyber is New Zealand’s leading Shopify Plus & Klaviyo partner, helping eCommerce brands scale with expert strategy, development, UX/UI design, and conversion optimisation. Based in Auckland NZ, we drive results that maximise ROI.","primaryDomain",{"_23":24},"url","https://www.zyber.co.nz","brand",{"_27":28},"logo",{"_29":30},"image",{"_23":31},"https://cdn.shopify.com/s/files/1/0794/3939/7147/files/logo_1.svg?v=1689917826","menu",{"_15":34,"_35":36},"gid://shopify/Menu/235290722587","items",[37,55,63,70,77,84],{"_15":38,"_39":40,"_41":42,"_43":44,"_45":46,"_23":47,"_35":48},"gid://shopify/MenuItem/553535013147","resourceId","gid://shopify/Page/149136113947","tags",[],"title","SERVICES","type","PAGE","https://www.zyber.co.nz/pages/services",[49],{"_15":50,"_39":-5,"_41":51,"_43":52,"_45":53,"_23":54},"gid://shopify/MenuItem/592416604443",[],"Our services","HTTP","https://www.zyber.co.nz#",{"_15":56,"_39":57,"_41":58,"_43":59,"_45":60,"_23":61,"_35":62},"gid://shopify/MenuItem/597900362011","gid://shopify/Blog/110331068699",[],"OUR WORK","BLOG","https://www.zyber.co.nz/blogs/case-studies",[],{"_15":64,"_39":65,"_41":66,"_43":67,"_45":46,"_23":68,"_35":69},"gid://shopify/MenuItem/553535045915","gid://shopify/Page/126960173339",[],"ABOUT","https://www.zyber.co.nz/pages/about-us",[],{"_15":71,"_39":72,"_41":73,"_43":74,"_45":46,"_23":75,"_35":76},"gid://shopify/MenuItem/553535111451","gid://shopify/Page/127450186011",[],"SHOPIFY EXPERTS","https://www.zyber.co.nz/pages/shopify-experts",[],{"_15":78,"_39":79,"_41":80,"_43":81,"_45":46,"_23":82,"_35":83},"gid://shopify/MenuItem/598518464795","gid://shopify/Page/134024495387",[],"OUR PARTNERS","https://www.zyber.co.nz/pages/partners",[],{"_15":85,"_39":86,"_41":87,"_43":88,"_45":46,"_23":89,"_35":90},"gid://shopify/MenuItem/551848378651","gid://shopify/Page/126335779099",[],"CONTACT","https://www.zyber.co.nz/pages/contact-us",[],"publicStoreDomain","zyber-nz.myshopify.com",["P",93],"consent",{"_96":97,"_98":99,"_100":101,"_102":103,"_104":105},"checkoutDomain","checkout.unlocked.nz","storefrontAccessToken","a1e27f1508878a3b99d4a7d1a4ad6be1","withPrivacyBanner",false,"country","US","language","EN","routes/blogs.$blogHandle._index",{"_108":109},"blog",{"_43":110,"_111":112,"_113":114,"_115":116},"Portfolio","handle","case-studies","seo",{"_43":-5,"_19":18},"articles",{"_117":118,"_175":176},"nodes",[119,139,151,164],{"_120":121,"_123":124,"_111":125,"_15":126,"_29":127,"_135":136,"_43":137,"_108":138},"author",{"_17":122},"Shopify API","contentHtml","\n

A Shopify site with a competitive advantage.\n

Rugged Valley is founded by a father-son combo who have worked in textiles their whole lives. They produce quality car seat covers and have a mission to help hard working Kiwis live their best life – at work and at play. Rugged Valley products are 100% made and manufactured in New Zealand. With a premium product but Australian competitors gaining market share, they approached Zyber with the goal; to create a Shopify site with more flexibility to grow, and create a positive customer experience.

The Zyber Solution.\n

Our team of digital strategists designed, developed and seamlessly re-platformed Rugged Valley’s website to Shopify. Through this process, our strategists recognised areas for opportunity across Rugged Valley’s online strategy, resulting in a powerful site that enhances customer experience and has increased revenue by 378%.

Part 1: Re-platform

During the migration to Shopify, Zyber’s experts created a customised landing page based on segmented customer data so each viewer could experience their brand story. We completed a full front-end overhaul of the product selector so customers can segment their online browsing based on their personal vehicle specifications.

For Rugged Valley, UX on mobile and tablet was as important as a desktop experience, so we worked together to make mobile browsing easier, and provide a smoother customer experience from browsing to cart. As a business who attends face to face events and uses tablets to showcase their products, we also optimised the UX for a tablet view so customers could browse, purchase and receive their products easily on the spot.

Part 2: Growth Strategy

Re-platforming to Shopify was just the beginning and Rugged Valley are now VIP clients as part of our Support & Success model. They started out with 15 hours per month and this has subsequently increased to 25 hours so they continue to grow their current and future strategy. Our team partnered with Rugged Valley to optimise their SEO through new imagery and product tagging for Google Shopping.

We also integrated Klaviyo in their Shopify store. This enabled Rugged Valley to utilise their database, segment their customers and create customised messages aligning to each persona. To enhance the UX of the Klaviyo flows, our designers created new images for the EDMs which aligned with the website and provided synergy across the multi-channel touch points.

Before & After.\n

\n $\"Before$ \n

$\"Before$

\n\n

$\"Rugged$

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UX from the home to the kennel.\n

Mad Paws approached Zyber to support them with Dinner Bowl, their dog food subscription based website. Dinner Bowl is Australia’s healthiest dog food, which is delivered right to a dog’s kennel. Mad Paws were looking for a unique agency that could provide help with their website which had a combination of custom coding through both React and Shopify.

One of the main barriers for users to purchase was the presentation of the subscription plan. Data showed it was a key exit point with users spending a lot of time reviewing the information and not following through to the next stage. Mad Paws wanted to call out the per day pricing as a more digestible price point, but still highlight the free delivery and discount pricing to improve the overall customer experience. They also wanted the After Trial pricing to appear more visible.

Zyber Solution.

Our team worked with Mad Paws to update the Dinner Bowl website. The personalised subscription planner allows customers to enter their dogs’ details from exercise habits, size and more, to drive a healthy nutritious and personal weekly meal plan for each canine. With free delivery, no commitment and the ability to pause or cancel anytime, the owner can choose their plan and then set and forget. The outcome? The meal plan has enhanced customer experience and seen outstanding results!

$\"MadPaws$

","mad-paws","gid://shopify/Article/608672284955",{"_15":145,"_129":-5,"_23":146,"_131":147,"_133":147},"gid://shopify/ArticleImage/284499280155","https://cdn.shopify.com/s/files/1/0794/3939/7147/articles/606326784283_9084bcc8-08b6-4f0c-b723-2d9888baa48e.png?v=1715027471",1080,"2022-03-22T04:00:00Z","Mad Paws",{"_111":112},{"_120":152,"_123":153,"_111":154,"_15":155,"_29":156,"_135":161,"_43":162,"_108":163},{"_17":122},"\n

Scaling eCommerce with Shopify Plus.\n

Fish City Hamilton has evolved from an established family business in 1992 to a growing company with three eCommerce brands. They had grown as a brand, and needed a faster, more professional platform to continue to grow their online presence.

We identified that using an Online Store 2.0 theme on Shopify Plus would deliver an exceptional experience for the Fish City Hamilton team and their customers. In addition to this, it would future-proof their sales. We first connected with their team at the BNZ Business Support Seminar event where our CEO, Leonardo was speaking about eCommerce success beyond 2021. They had also been in touch with Shopify Plus directly who recommended to work with Zyber on the upgrade which validated their plan of attack.

$\"Fish$

Solution

Zyber worked with Fish City Hamilton on a hybrid model for their eCommerce project. This means there were two departments, Production, and Growth Strategy working on their strategy simultaneously to set them up with a long term growth and competitive omnichannel solution.

Ecommerce cross migration

Our designers and developers created a new website design on Shopify Plus, using data analysis to focus on delivering an exceptional UX/UI for Fish City Hamilton’s customers. Fish City Hamilton also runs two other brands, FC Boats and Hunting & Outdoor. They wanted to consolidate the user experience and showcase these brands within their master eCommerce website. Zyber’s developers custom designed a tabular approach allowing for seamless brand recognition and user journey across the three sites.

With over 4,500 SKUs, our team re-designed the navigation functionality allowing easier use within the site. Because there are so many different products, we highlighted some of the top sellers across each range.

We also leveraged the new metafield features of OS 2.0 to apply product accordion tabs. The metafields enable products to be related so that users onsite can see detailed information and product recommendations based on what they are browsing for.

$\"Play$

PLAY

\n\n

Growth Strategy.\n

Email marketing

Our strategists continue to partner with Fish City Hamilton on an ongoing basis to grow their omnichannel solution. As part of this ongoing process, we have added a number of valuable features to enhance the user experience and drive ongoing conversion rate optimisation.

Fish City Hamilton uses Marsello for email marketing and loyalty. We redesigned all of their emails in Marsello, the email marketing automation platform they use. As part of this process, our strategists recommended segmentation within their customer data.

Reviews

Our team implemented Okendo across two of their brands; Fish City Hamilton and Hunting & Outdoor to capture and synchronise customer reviews. No native integration exists between Marsello and Okendo to reward customers for leaving reviews. Zyber used Shopify Flow to create an integration for this so customers could be rewarded with points for leaving a review. Customers can receive extra points if their review includes user-generated content (UGC) such as videos and photos. The results? They received 220 reviews in the first 10 days.

Personalisation

Another app that Zyber integrated was Rebuy, a personalisation app. We created a feature called ‘Spool my reel’ where users could click on a fishing reel and they receive recommendations of what line they could then spool it with. Utilising 156 rules we implemented, and the AI in Rebuy, means the user has a more seamless experience, as they can purchase the two items hand-in-hand. As a result, we could replace Fish City Hamilton’s custom app, making it more efficient for them to manage going forward.

$\"Spool$

Our team implemented Shopify Scripts into the site to allow for multi-buy discounts during the checkout process.

Lastly, our strategists helped them through the discovery phase to migrate to a better inventory management system with a cloud integrator, SMB Consultants.

$\"\"$

$\"Josh$

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A speedy new site for one of NZ’s most iconic brands.

Zyber worked with Mitre 10 to replatform the Hammer Hardware website to Shopify, one of the first brands in New Zealand to adopt Online Store 2.0. Mitre 10 acquired Hammer Hardware, one of New Zealand’s leading home and DIY brands with nearly 50 individually owned and operated franchises. Mitre 10 upgraded their own website, and then focused their attention on the Hammer Hardware website, which was a simple brochure website and didn’t showcase their product range. The website wasn’t mobile responsive and didn’t drive any traffic into their stores.

$\"Hammer$

\nThe Zyber Solution \n

Our team worked with Mitre 10 to create a Shopify website aligned to their business goals; increasing brand awareness, creating an intuitive UX/UI and nurturing the relationship they have with the 47 stores nationwide. Shopify OS 2.0 was a no-brainer for the Hammer Hardware website, with its speed and user-friendly interface their support team could manage on an on-going basis.

Cross-migrating to Shopify

Our skilled team of Shopify experts replatformed Hammer Hardware’s brochure website to Shopify OS 2.0 so they could use the functionality to showcase their vast product range. The new website is currently non-transactional, and allows customers to view stock and make inquiries unique to their local store.

A unique feature of the website is the out of scope, custom web form that our developers built for our client. Consumers can add products to their cart, click through to an enquiry form and their query will be directed to their local store. Zyber also set up a unique page for each of the franchise stores, linking them to a complex store locator so that users can get local, up to date information about their local store.

Enhancing UX

Customers can now view the full range of products across the brand catalogue. Zyber has indexed the entire online product range, so they can shop based on their needs, e.g. bathroom, lighting and kitchen.

The user experience (UX) has improved with Hammer Hardware’s migrating to Shopify OS 2.0. It’s super fast, easy to navigate and relevant due to the ability of in-house support being able to update it regularly.

$\"Hammer$

The Results.

Although the current eCommerce website is non-transactional, Mitre 10 have future-proofed the Hammer Hardware business model as they can pivot swiftly to offer online transactions if and when the need arises.

$\"FCP$

What are FCP and LCP?

FCP and LCP are measurements within the Core Web Vitals, Google’s set of factors to determine site speed and user experience. First Contentful Painter measures how long it takes for your website to be rendered on screen. According to Google, a website should aim to have their FCP under 1.8 seconds. Last Contentful Painter, on the other hand, is the time it takes for the main website content to be ready for the user to interact with. A benchmark for a good UX is 2.5 seconds or less. Google considers speed when ranking websites organically, so the faster your website is, the better.

In other words, the Hammer Hardware site is speedy!

\n\n\n\n

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