[{"_1":2,"_183":-5,"_184":-5},"loaderData",{"_3":4,"_106":107},"root",{"_5":6,"_7":8,"_9":10,"_11":12,"_91":92,"_13":93,"_94":95},"cart",["P",6],"isLoggedIn",["P",8],"footer",["P",10],"header",{"_13":14,"_32":33},"shop",{"_15":16,"_17":18,"_19":20,"_21":22,"_25":26},"id","gid://shopify/Shop/79439397147","name","Zyber","description","Zyber is New Zealand’s leading Shopify Plus & Klaviyo partner, helping eCommerce brands scale with expert strategy, development, UX/UI design, and conversion optimisation. Based in Auckland NZ, we drive results that maximise ROI.","primaryDomain",{"_23":24},"url","https://www.zyber.co.nz","brand",{"_27":28},"logo",{"_29":30},"image",{"_23":31},"https://cdn.shopify.com/s/files/1/0794/3939/7147/files/logo_1.svg?v=1689917826","menu",{"_15":34,"_35":36},"gid://shopify/Menu/235290722587","items",[37,55,63,70,77,84],{"_15":38,"_39":40,"_41":42,"_43":44,"_45":46,"_23":47,"_35":48},"gid://shopify/MenuItem/553535013147","resourceId","gid://shopify/Page/149136113947","tags",[],"title","SERVICES","type","PAGE","https://www.zyber.co.nz/pages/services",[49],{"_15":50,"_39":-5,"_41":51,"_43":52,"_45":53,"_23":54},"gid://shopify/MenuItem/592416604443",[],"Our services","HTTP","https://www.zyber.co.nz#",{"_15":56,"_39":57,"_41":58,"_43":59,"_45":60,"_23":61,"_35":62},"gid://shopify/MenuItem/597900362011","gid://shopify/Blog/110331068699",[],"OUR WORK","BLOG","https://www.zyber.co.nz/blogs/case-studies",[],{"_15":64,"_39":65,"_41":66,"_43":67,"_45":46,"_23":68,"_35":69},"gid://shopify/MenuItem/553535045915","gid://shopify/Page/126960173339",[],"ABOUT","https://www.zyber.co.nz/pages/about-us",[],{"_15":71,"_39":72,"_41":73,"_43":74,"_45":46,"_23":75,"_35":76},"gid://shopify/MenuItem/553535111451","gid://shopify/Page/127450186011",[],"SHOPIFY EXPERTS","https://www.zyber.co.nz/pages/shopify-experts",[],{"_15":78,"_39":79,"_41":80,"_43":81,"_45":46,"_23":82,"_35":83},"gid://shopify/MenuItem/598518464795","gid://shopify/Page/134024495387",[],"OUR PARTNERS","https://www.zyber.co.nz/pages/partners",[],{"_15":85,"_39":86,"_41":87,"_43":88,"_45":46,"_23":89,"_35":90},"gid://shopify/MenuItem/551848378651","gid://shopify/Page/126335779099",[],"CONTACT","https://www.zyber.co.nz/pages/contact-us",[],"publicStoreDomain","zyber-nz.myshopify.com",["P",93],"consent",{"_96":97,"_98":99,"_100":101,"_102":103,"_104":105},"checkoutDomain","checkout.unlocked.nz","storefrontAccessToken","a1e27f1508878a3b99d4a7d1a4ad6be1","withPrivacyBanner",false,"country","US","language","EN","routes/blogs.$blogHandle._index",{"_108":109},"blog",{"_43":110,"_111":112,"_113":114,"_115":116},"Portfolio","handle","case-studies","seo",{"_43":-5,"_19":18},"articles",{"_117":118,"_174":175},"nodes",[119,139,151,163],{"_120":121,"_123":124,"_111":125,"_15":126,"_29":127,"_135":136,"_43":137,"_108":138},"author",{"_17":122},"Zyber Admin","contentHtml","","beds-r-us-case-study","gid://shopify/Article/608671301915",{"_15":128,"_129":-5,"_23":130,"_131":132,"_133":134},"gid://shopify/ArticleImage/284497674523","altText","https://cdn.shopify.com/s/files/1/0794/3939/7147/articles/606321017115_f5a48d5c-86dd-4dc1-b29a-78b4192944f7.png?v=1715027422","width",742,"height",740,"publishedAt","2024-05-04T21:30:00Z","BEDSRUS",{"_111":112},{"_120":140,"_123":141,"_111":142,"_15":143,"_29":144,"_135":148,"_43":149,"_108":150},{"_17":122},"\n

Creating a DTC Channel through Shopify.

A website that was finished at the start of the pandemic and helped relieve some of the pressure About Face was confronted with as a predominantly brick and mortar retail business. About Face is a locally owned and operated business that has provided the best skincare and high-tech treatments for their clients for over 30 years. They were previously on a custom platform with minimal ability to change their website internally, and a large pain point was that third parties were selling their products online and they couldn’t facilitate themselves.

\n\n

Solution:

Cross-migration

Zyber approached About Face in 2019 and made the recommendation to replatform their website to Shopify and adopt a more DTC approach. Although About Face still wanted to feature the services they offer throughout their 7 clinics Auckland-wide, it was a no-brainer to create an eCommerce channel that enables them to sell the key products they offer.

Enhancing UX

Our digital strategists focused on creating a positive user experience for their consumers and together we created a page dedicated to providing expert advice and recommendations for consumers which is segmented based on their skin concerns.

$\"\"$

Since their replatform went live, About Face have seen their online sales steadily increase MoM and YoY and are constantly enjoying the benefits and rewards.

$\"About$

Integrations

Creating a community was crucial for this project, and our team developed a strategy that implemented BOGO and free gift with purchase options for consumers. We also integrated Smile, for our client’s loyalty and rewards programme.

As About Face has a strong brick and mortar channel through their 7 clinics, our developers built a custom app to integrate their online booking platform, Zenoti to optimise their customers’ experience across all of their channels.

Before & After.\n

\n $\"Before$ \n

$\"Before$

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An iconic NZ brand that re-platformed to Shopify and saw immediate results.

The brief:

Shopify was a game-changer for Aromatherapy. Established in Auckland, they are a familiar brand, known for their home fragrances and body care products. There was a huge opportunity for Aromatherapy as Zyber worked with them during their re-platform to Shopify. They were previously on a custom built site, which was costly to run and they lacked the control to manage this internally. Their resellers were also selling more online than Aromatherapy themselves so they wanted to strengthen their own DTC channel that fulfilled their clients’ needs in a timely and flexible manner.

\nVideo Player\n

00:00

00:21

Zyber Solution.\n

A shiny brand new Shopify site! Aromatherapy considered all platforms during this time, which also coincided with their re-brand. Due to the nature of their CPG business, it wasn’t a question whether to move to the Shopify eco-system or not. Shopify offers the tools Aromatherapy needs to strengthen their own DTC channel.

$\"The$

Strategy:

Zyber’s team of designers and digital strategists worked closely with the marketing team at Aromatherapy to create a powerful site with an incredible customer experience. Aromatherapy has 5 sub-brands, which they wanted to showcase in a cleaner manner without compromising on their UX on the site. Our team worked with them to create navigations so customers can shop based on their own needs segmented by product, range, mood or aroma. We also fixed all of their H1 to H5 meta-content to ensure that search engines can index and rank their website accordingly. It’s not a surprise that they saw immediate results!

$\"The$

Integrations:

These are the cherry on top! Creating a brand community was important for Aromatherapy, so we introduced a new loyalty and rewards programme by integrating Smile into their eCommerce store.

Our strategists facilitated a Klaviyo integration and set up new marketing flows for Aromatherapy as they migrated from Mailchimp. During this, we segmented their database and created flows for new customers, post-purchase communications and the loyalty programme.

Lastly, Zyber did a custom integration into one of the world’s largest ERP systems, Oracle Netsuite which allows all orders to be automatically sent through to dispatch. This removes the need for Aromatherapy to do any reconciliation or double handling of orders, resulting in increased accuracy and cost efficiency.

$\"game-changer$

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Redux – A Shopify Plus site you have to see to believe.

When Digital Storm approached the Zyber team all the way from the United States to build a new custom website for their new brand of affordable custom, pre-built gaming computers called Redux, we knew this would be an exciting project.

The online gaming community has continued to grow at incredible rates over the last few years, and hence so has the demand for custom, pre-built gaming computers.

$\"Redux$

Redux offers complete custom-built gaming PC’s for the ‘non-elite’ gamer, charging little to no mark-up on each component, and only charge $75 USD for the actual construction of the custom unit.

Redux wanted a website that allowed this customer to build the gaming PC that met all of their needs, within budget and made the entire process uncomplicated and fast.

The Zyber team are unbelievably proud of this project.

A Groundbreaking Custom Build.

Using Shopify Plus, Zyber well and truly stretched the capabilities of Shopify Plus so much so that you would never even know the site was built on there. Our incredible team of designers and developers created something amazing.

When designing and building the Redux website, there was a huge focus on ease of use and ensuring every step of the customer journey was seamless, guided by custom visual aids to clearly communicate the computer specifications and cost.

The goal was to equip the customer with the right amount of product choice and customisation to build a great product, without overwhelming them with complicated decisions and unnecessary information.

Creating a ‘Game Like’ experience for the Customer.

$\"Redux$

$\"redux$

The Redux site is unique in that the customer doesn’t see or have the option to purchase products from a standard product page or ‘Collection’. All of the products in the back end of the Redux site are customised and are determined by the choices made by the customer to build the computer that suits their needs.

$\"Build$

At every step of the customer journey, the website is highly visual and showcases custom animations built by the team at Zyber. Each of these custom animations were designed to enhance UX, feel like a game and guide the customer through the purchase process. The animations work seamlessly on both mobile and desktop.

All in all, this build truly showcases just how far you can push Shopify Plus. The Redux team have a site that is entirely custom and fulfils their customer needs, yet they can rest easy using the reliable CMS of Shopify Plus and easily manage their back end operations.

The Results? Well, they speak for themselves.

\n
$\"In$
\n

The Reviews?

The brand and site were both also immediately recognised within the gaming community, with gaming influencers reviewing both highly.

Rodey Bro’s – Gamer, Influencer. 150K Subscribers on YouTube.

“When you’re talking about building your own PC ‘If you’re like me and you’re maybe not the smartest guy in the world, building your own PC can have a lot of problems too. So I just wanted to show you on their website just how easy it is to actually customise a PC however you want.”

Feedback from the team at Redux themselves.

“We’re all very excited with all of the work you guys have done thus far. You guys are awesome!”

So, what’s next for Redux?

After a widely successful launch period, the team at Redux have joined Zyber’s Support and Success program which will see our expert digital strategists guide them through asset creation, audience segmentation and developing a multi-faceted omni-channel strategy.

Visit their website.

$\"Redux\"$

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