[{"_1":2,"_182":-5,"_183":-5},"loaderData",{"_3":4,"_106":107},"root",{"_5":6,"_7":8,"_9":10,"_11":12,"_91":92,"_13":93,"_94":95},"cart",["P",6],"isLoggedIn",["P",8],"footer",["P",10],"header",{"_13":14,"_32":33},"shop",{"_15":16,"_17":18,"_19":20,"_21":22,"_25":26},"id","gid://shopify/Shop/79439397147","name","Zyber","description","Zyber is New Zealand’s leading Shopify Plus & Klaviyo partner, helping eCommerce brands scale with expert strategy, development, UX/UI design, and conversion optimisation. Based in Auckland NZ, we drive results that maximise ROI.","primaryDomain",{"_23":24},"url","https://www.zyber.co.nz","brand",{"_27":28},"logo",{"_29":30},"image",{"_23":31},"https://cdn.shopify.com/s/files/1/0794/3939/7147/files/logo_1.svg?v=1689917826","menu",{"_15":34,"_35":36},"gid://shopify/Menu/235290722587","items",[37,55,63,70,77,84],{"_15":38,"_39":40,"_41":42,"_43":44,"_45":46,"_23":47,"_35":48},"gid://shopify/MenuItem/553535013147","resourceId","gid://shopify/Page/149136113947","tags",[],"title","SERVICES","type","PAGE","https://www.zyber.co.nz/pages/services",[49],{"_15":50,"_39":-5,"_41":51,"_43":52,"_45":53,"_23":54},"gid://shopify/MenuItem/592416604443",[],"Our services","HTTP","https://www.zyber.co.nz#",{"_15":56,"_39":57,"_41":58,"_43":59,"_45":60,"_23":61,"_35":62},"gid://shopify/MenuItem/597900362011","gid://shopify/Blog/110331068699",[],"OUR WORK","BLOG","https://www.zyber.co.nz/blogs/case-studies",[],{"_15":64,"_39":65,"_41":66,"_43":67,"_45":46,"_23":68,"_35":69},"gid://shopify/MenuItem/553535045915","gid://shopify/Page/126960173339",[],"ABOUT","https://www.zyber.co.nz/pages/about-us",[],{"_15":71,"_39":72,"_41":73,"_43":74,"_45":46,"_23":75,"_35":76},"gid://shopify/MenuItem/553535111451","gid://shopify/Page/127450186011",[],"SHOPIFY EXPERTS","https://www.zyber.co.nz/pages/shopify-experts",[],{"_15":78,"_39":79,"_41":80,"_43":81,"_45":46,"_23":82,"_35":83},"gid://shopify/MenuItem/598518464795","gid://shopify/Page/134024495387",[],"OUR PARTNERS","https://www.zyber.co.nz/pages/partners",[],{"_15":85,"_39":86,"_41":87,"_43":88,"_45":46,"_23":89,"_35":90},"gid://shopify/MenuItem/551848378651","gid://shopify/Page/126335779099",[],"CONTACT","https://www.zyber.co.nz/pages/contact-us",[],"publicStoreDomain","zyber-nz.myshopify.com",["P",93],"consent",{"_96":97,"_98":99,"_100":101,"_102":103,"_104":105},"checkoutDomain","checkout.unlocked.nz","storefrontAccessToken","a1e27f1508878a3b99d4a7d1a4ad6be1","withPrivacyBanner",false,"country","US","language","EN","routes/blogs.$blogHandle._index",{"_108":109},"blog",{"_43":110,"_111":112,"_113":114,"_115":116},"Portfolio","handle","case-studies","seo",{"_43":-5,"_19":18},"articles",{"_117":118,"_173":174},"nodes",[119,138,149,162],{"_120":121,"_123":124,"_111":125,"_15":126,"_29":127,"_134":135,"_43":136,"_108":137},"author",{"_17":122},"Shopify API","contentHtml","","cove-27","gid://shopify/Article/608672121115",{"_15":128,"_129":-5,"_23":130,"_131":132,"_133":132},"gid://shopify/ArticleImage/284507570459","altText","https://cdn.shopify.com/s/files/1/0794/3939/7147/articles/Mr._Henry_Cherries_8_e6998324-749a-4ee7-89ff-15952e887135.png?v=1715029537","width",1080,"height","publishedAt","2024-01-06T21:00:00Z","Cove 27",{"_111":112},{"_120":139,"_123":140,"_111":141,"_15":142,"_29":143,"_134":146,"_43":147,"_108":148},{"_17":122},"\n

A high quality product needs a superior quality site.

\n $\"SRW$ SRW or Science Research Wellness creates science-based nutraceuticals target at fighting the signs of aging.\n

The Brief: SRW wanted a beautiful, functional eCommerce website that showcases their premium product and effectively communicates the level of scientific research behind each product. The goal of the website is to educate and inform visitors and customers, as well as provide in-depth scientific research to establish SRW as thought leaders within their industry. The site needed to seamlessly integrate with a powerful CRM system as well as a review app to drive social proof and UGC. As with any project completed by ZYber, the site is developed with an enormous amount of data-driven design and process. The SRW site is developed on Shopify to drive high conversion rates and ensure the consumer experience and journey is seamless and enjoyable.

The Zyber Solution.\n

Each of the products sold by SRW is backed by a wealth of scientific research that truly sets it apart from competitors. Effectively communicating key ingredients and scientific research to a customer on the site was key. Working with the designs from SRW, the ZYber team developed a site that shared all of this information on the product page without overwhelming the consumer. Each key piece of information is clearly communicated, aided by visual queues and shared in an interesting way visually.

$\"SRW$

Overall, the final result is a sleek, sophisticated and conversion-driven site worthy of a premium product.

$\"SRW$

","srw-laboratories","gid://shopify/Article/608672153883",{"_15":144,"_129":-5,"_23":145,"_131":132,"_133":132},"gid://shopify/ArticleImage/284499018011","https://cdn.shopify.com/s/files/1/0794/3939/7147/articles/606326489371_cadfa17b-3cb2-4898-b3d7-383567054db4.png?v=1715027463","2023-09-04T15:18:40Z","SRW Laboratories",{"_111":112},{"_120":150,"_123":151,"_111":152,"_15":153,"_29":154,"_134":159,"_43":160,"_108":161},{"_17":122},"\n

Introduction.

AMS Distributors were an existing Zyber client for another area of their business, Arrow Uniforms. They approached Zyber to replatform their B2B website, Arrow Matting Systems, AMS Distributors. Their previous website was custom-built so naturally they wanted to move away from this and replatform to Shopify to enhance UX/UI and empower their team to manage the site themselves.

Cross-migrating to Shopify

Our skilled team of Shopify experts re-platformed AMS Distributors’ website to Shopify so they could use the functionality to showcase their vast product range.

The new website is non-transactional, and allows customers to view stock and make inquiries to request product samples. The product pages emphasise on good quality content, highlighting the lifestyle photography of their premium products.

This is a great example of how Shopify can be used for B2B sites and not only DTC.

$\"AMS$

Integrations.\n

Our strategists integrated three Klaviyo flows into their Shopify store; monthly newsletter, abandoned cart and order confirmation. Our strategists set up triggers and flows for each automation, and integrated the database of each registered user.

Zyber’s developers also integrated a form builder so that customers could request samples through the website, and this would link in seamlessly with AMS Distributors’ sales team.

Although the current eCommerce website is non-transactional, AMS Distributors have future-proofed their business model as they can pivot swiftly to offer online transactions if and when the need arises.

$\"AMS$

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Creating a DTC Channel through Shopify.\n

JR Wholesale Meats had 25 years of experience providing quality meat products to restaurants across New Zealand when they realised there was a huge opportunity to create a DTC channel. With no previous website, Zyber worked with Online Meats to create and implement an eCommerce store powered by Shopify so that the general public can purchase the prime meat they have enjoyed in restaurants for years.

The Zyber Solution.\n

Our dedicated team of designers and developers collaborated with JR Wholesale Meats to bring to life their new business and brand story, Online Meats. As a brand new business to Shopify, our strategists supported Online Meats by setting up goals and KPIs on a quarterly basis and strived to achieve those targets.

Through creative messaging and maximised advertising, we supported Online Meats to leverage their online sales during the COVID-19 lockdown. Their unique selling proposition of premium meat at an affordable price, combined with same day delivery caused sales to explode. Online Meats was the loudest butcher online, and subsequently they dominated the market.

$\"Online$

Integration: Klaviyo

Our strategists saw the opportunities that a Klaviyo integration with their Shopify store could provide. The Klaviyo flows our team implemented allowed Online Meats to utilise their database, segment their customers and create customised messages for their valued customers.

$\"Online$

","online-meats","gid://shopify/Article/608672219419",{"_15":168,"_129":-5,"_23":169,"_131":157,"_133":158},"gid://shopify/ArticleImage/284499149083","https://cdn.shopify.com/s/files/1/0794/3939/7147/articles/606326554907_1bdbdf39-ff22-4bac-90df-915c2887543e.png?v=1715027467","2024-02-27T00:39:03Z","Online Meats.",{"_111":112},"pageInfo",{"_175":176,"_177":176,"_178":179,"_180":181},"hasPreviousPage",true,"hasNextPage","endCursor","eyJsYXN0X2lkIjo2MDg2NzIyMTk0MTksImxhc3RfdmFsdWUiOjYwODY3MjIxOTQxOSwib2Zmc2V0IjoxOX0=","startCursor","eyJsYXN0X2lkIjo2MDg2NzIxMjExMTUsImxhc3RfdmFsdWUiOjYwODY3MjEyMTExNSwib2Zmc2V0IjoxNn0=","actionData","errors"]

A high quality product needs a superior quality site.

\nSRW or Science Research Wellness creates science-based nutraceuticals target at fighting the signs of aging.\n

The Zyber Solution.\n

Introduction.

Cross-migrating to Shopify

Integrations.\n

Creating a DTC Channel through Shopify.\n

The Zyber Solution.\n

Integration: Klaviyo

\n $\"SRW$ SRW or Science Research Wellness creates science-based nutraceuticals target at fighting the signs of aging.\n