[{"_1":2,"_182":-5,"_183":-5},"loaderData",{"_3":4,"_106":107},"root",{"_5":6,"_7":8,"_9":10,"_11":12,"_91":92,"_13":93,"_94":95},"cart",["P",6],"isLoggedIn",["P",8],"footer",["P",10],"header",{"_13":14,"_32":33},"shop",{"_15":16,"_17":18,"_19":20,"_21":22,"_25":26},"id","gid://shopify/Shop/79439397147","name","Zyber","description","Zyber is New Zealand’s leading Shopify Plus & Klaviyo partner, helping eCommerce brands scale with expert strategy, development, UX/UI design, and conversion optimisation. Based in Auckland NZ, we drive results that maximise ROI.","primaryDomain",{"_23":24},"url","https://www.zyber.co.nz","brand",{"_27":28},"logo",{"_29":30},"image",{"_23":31},"https://cdn.shopify.com/s/files/1/0794/3939/7147/files/logo_1.svg?v=1689917826","menu",{"_15":34,"_35":36},"gid://shopify/Menu/235290722587","items",[37,55,63,70,77,84],{"_15":38,"_39":40,"_41":42,"_43":44,"_45":46,"_23":47,"_35":48},"gid://shopify/MenuItem/553535013147","resourceId","gid://shopify/Page/149136113947","tags",[],"title","SERVICES","type","PAGE","https://www.zyber.co.nz/pages/services",[49],{"_15":50,"_39":-5,"_41":51,"_43":52,"_45":53,"_23":54},"gid://shopify/MenuItem/592416604443",[],"Our services","HTTP","https://www.zyber.co.nz#",{"_15":56,"_39":57,"_41":58,"_43":59,"_45":60,"_23":61,"_35":62},"gid://shopify/MenuItem/597900362011","gid://shopify/Blog/110331068699",[],"OUR WORK","BLOG","https://www.zyber.co.nz/blogs/case-studies",[],{"_15":64,"_39":65,"_41":66,"_43":67,"_45":46,"_23":68,"_35":69},"gid://shopify/MenuItem/553535045915","gid://shopify/Page/126960173339",[],"ABOUT","https://www.zyber.co.nz/pages/about-us",[],{"_15":71,"_39":72,"_41":73,"_43":74,"_45":46,"_23":75,"_35":76},"gid://shopify/MenuItem/553535111451","gid://shopify/Page/127450186011",[],"SHOPIFY EXPERTS","https://www.zyber.co.nz/pages/shopify-experts",[],{"_15":78,"_39":79,"_41":80,"_43":81,"_45":46,"_23":82,"_35":83},"gid://shopify/MenuItem/598518464795","gid://shopify/Page/134024495387",[],"OUR PARTNERS","https://www.zyber.co.nz/pages/partners",[],{"_15":85,"_39":86,"_41":87,"_43":88,"_45":46,"_23":89,"_35":90},"gid://shopify/MenuItem/551848378651","gid://shopify/Page/126335779099",[],"CONTACT","https://www.zyber.co.nz/pages/contact-us",[],"publicStoreDomain","zyber-nz.myshopify.com",["P",93],"consent",{"_96":97,"_98":99,"_100":101,"_102":103,"_104":105},"checkoutDomain","checkout.unlocked.nz","storefrontAccessToken","a1e27f1508878a3b99d4a7d1a4ad6be1","withPrivacyBanner",false,"country","US","language","EN","routes/blogs.$blogHandle._index",{"_108":109},"blog",{"_43":110,"_111":112,"_113":114,"_115":116},"Portfolio","handle","case-studies","seo",{"_43":-5,"_19":18},"articles",{"_117":118,"_173":174},"nodes",[119,138,149,162],{"_120":121,"_123":124,"_111":125,"_15":126,"_29":127,"_134":135,"_43":136,"_108":137},"author",{"_17":122},"Shopify API","contentHtml","\n

Overview.

Tiger Turf is a global brand manufacturing synthetic turf for sports, commercial, and domestic settings. Tiger Turf approached Zyber with a lack of consistency in their branding and design. With websites in NZ, Australia, Singapore, USA, UK, and India, each region had a different design as they were managing the websites within each region, well, within each region. They lacked an inter-connected strategy and omni-present branding. Each website housed different images and a different portrayal of the services offered by Tiger Turf.

The Zyber Solution.\n

Our team of specialists at Zyber assisted Tiger Turf in creating a global uniform experience across all regions. With strategy and process in place, each region has an administrator who can update components that have been approved by the overarching marketing team at Tiger Turf. This gives Tiger Turf control of the user experience and branding on a global scale.

Buyer Personas.

Zyber dived into Tiger Turf’s data to uncover each website had around 4+ main personas. Our understanding of the buyer persona guided the updates made to the website, ensuring the site experience was optimised for those most likely to convert. Immediately, club owners can easily navigate to the sports category, principals to the education tab, builders to landscape, architects to architectural pages, DIY people to the domestic tab, and so on.

$\"Tiger$

By understanding the primary customer personas, our designers were able to strategically craft a website that features case studies for each type of sport. The user is easily able to view case studies relating to golf, hockey, gyms, bowls, cricket, rugby, and so on.

$\"Tiger$

Custom Video Feature.

Our skilled developers customised an interactive video feature that enables users to view Tiger Turf’s product in context. This is particularly useful for sports categories and has been a popular feature on their new website.

$\"Tiger$

$\"Imbedded$

$\"TigerTurf$

Before & After.\n

\n $\"Before$ \n

$\"Before$

\n\n

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Overview.

A small but dedicated team based in Newmarket, Batenburgs offers gourmet food, wine, and flower gift baskets and delivers them across New Zealand. Prior to moving onto the Shopify platform, Batenburgs was operating on WordPress. After struggling with low sales and a poor conversion rate, they decided to redesign their online store by investing in an eCommerce website that truly reflected their brand and showcased their products.

The Zyber Solution.

Our team cross migrated Batenburgs from WordPress to Shopify. We also discovered Batenburgs branding didn’t align with their target persona. Our team worked with Batenburgs to rebrand their business, upscaled the brand colours and designed a new logo to-boot.

$\"New$

The Result.

Almost immediately after Zyber migrated Batenburgs to Shopify, the team at Batenburgs reported 3x the amount of sales.

Year-on-year sales initially increased 99%, the returning customer rate increased 36%, and total orders increased 88%. Three years later and these numbers continue to increase year-on-year.

$\"Mobile$

Moving on up with Support & Success.

So, what’s next? Consumer behaviour is constantly changing, and so should your eCommerce strategy.

Batenburgs jumped on board our Support & Success program to optimise their site further and continue their recent growth. Troy Saint Laurent, Zyber’s Support & Success Strategist set up an approach focused around pre and post-purchase upsells as well as improving user experience and aligning the brand more with the buying segment of its consumer base.

Presentation of the home page.

The first step was a full overhaul of the homepage was required as the existing one was dated and no longer delivered the right message.
Colour schemes and section proportions were revisited, the layout was revised. Unique value propositions were emphasized.

$\"Batenburgs$

Working with an existing unique value proposition.

$\"Batenburgs$

Batenburgs had an existing feature that showed potential. It allowed end-users to create their own gift hamper from scratch, however, the user experience was not suitable for the target market and resulted in a low conversion rate and a low page value.

Zyber streamlined the user experience and design to focus on ease of use, transparency and ‘making the website do the work’ for both the end-user and the merchant.

The results of this overhaul speak for themselves:

In Short (within 90 days):

\nPage value up 1,120.88%
\n
\nPage views up by 26.11%
\n
\nAverage time on page up by 12.09%
\n
Bounce rate down by 25.99%

Pre-purchase Upsell:

This merchant’s store sells pre-made gift hampers. The option to add up to 6 items (that were chosen by the merchant) was provided to the end-user, as part of a strategy to increase average order value. User experience was geared towards value selling the add-ons.

The result was increased monthly sales by an average of over 15%. More context is gained when observing the average order value before and after, as well as the end-user interaction and statistics when purchasing upsell offerings.

$\"Average$

Making Buying Easy

The buyer’s journey is a massive part of the conversion rate.
The end-user needs to feel 100% in control of the transaction while not being overwhelmed with too many options. In most cases less is more, this is a fine line to walk but when executed correctly can produce impressive results. Zyber simplified the checkout page to guide the customer through to purchase as smooth as possible.

Checkout page options ( data-driven results in 2 pages)

Before:

$\"Batenburgs-Before-1\"$

After:

\n\n

Talking to your customers & Post Purchase Upselling

$\"Batenburgs-Marketing-Results-No-Numbers\"$

Email template designs were revised, send times were optimized, the database was segmented, and 3 strategies were drawn up based on the segments.
We won’t go too deep into the strategies as these differ between industry, expected outcome, customer persona and so on.

The first strategy began development on November 1st, and the results are pretty impressive. Sales attributed to marketing efforts increased by 1,715%!

Email Clicks VS Products ordered.
The below graph shows not only that the emails are more impactful and engaging, but that they are converting well. Abandoned cart emails were not a part of this strategy.

$\"Batenburgs-Email-Clicks-vs-Purchase\"$

After only a few months on the Support & Success program, Batenburgs are seeing tremendous growth, which demonstrates just how effective taking time to create a data-driven strategy can be. The Zyber Shopify Experts sure know how to drive eCommerce success.

$\"Batenburgs\"$

\n $\"Old$ \n

$\"New$

\n\n

\n
\n

$\"The$

\"OMG... I'm not superwoman. Where are all of these orders coming from?!\"

Caroline Cardinale

Director at Batenburgs Gift Baskets

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Overview.\n

Louvretec sells premium sun shades, outdoor blinds and roof systems for sustainable homes and buildings. They have an extensive product range and an online presence in New Zealand, Australia and overseas. They came to Zyber with an outdated website design and content. Their customer journey on-site was not optimised and there was a lack in functionality.

$\"louvretec$

\n\n

$\"Play$

PLAY

The Zyber Solution.\n

Zyber updated their website design using Shopify as well as giving them access so they could update all of their content themselves, as previously they were reliant on their web designers. We also created a technical documents database and section for their customers to access files required, as well as a comprehensive dealer map.

3D Models & AR.

Shopify AR empowered BabyOnline to produce 3D models for augmented reality (AR) experiences. 3D models in AR have been shown to increase conversion rates by up to 250% on product pages.

Zyber worked with the beta version of 3D models for Louvretec, which enables Louvretec staff to showcase precisely what the new Louvre will look like on-site, and to-scale, via their iPhone or iPad .

UX Design.

To improve the experience of Louvretec’s two primary personas: private residential users and architects, our team split the homepage into two sections: ‘for your home’ and ‘for architects’. This easy navigation significantly improved user experience and streamlined the customer journey.

$\"louvretec$

$\"Louvretec$

\n $\"Old$ \n

$\"New$

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\n Christmas Miracle.\n

With the Christmas season fast approaching, the team at Mr. Henry Cherries knew that they needed a website that would allow seamless checkout for customers and ease of access to orders on the backend. When an existing web provider could no longer support Mr. Henry Cherries over their busiest season, it was time to bring in the experts. With an unbelievably short time frame, the Zyber team stepped in to build a beautiful, reliable and functional website ready to serve Kiwis over the Christmas and Summer holidays. Was it a Christmas miracle? No, just the Zyber team doing their thing.

A Custom Web App Designed, Developed and Live in just 4 Weeks?.\n

Yeah, we did that.

In just 4 weeks, the Zyber team were put to work to provide a solution. There were 3 main parts to this project.

The Website – Building the framework and designing what the customer sees when landing on the website.
A custom Web App
Custom order form which seamlessly integrated with Shopify.

Part 1. The Website

The website is a simple one product site. The Zyber team designed the new site to be more modern, clean and removed all unnecessary preexisting pages.

Part 2. A Custom Web App

One of the brilliant features of Shopify is the plethora of powerful apps that can be added to your store to complete endless functions. Depending on what is required, these apps can be brilliant, but when requirements are specific, the monthly subscription fees can be expensive. So, instead of installing a bunch of apps and adding excessive costs to the Mr. Henry team, Zyber stepped in and created their own custom web app to complete the work of 5 apps in just one. Pretty impressive right?

The custom web app performs all of these tasks,

Allows staff to view all orders on a certain delivery day or certain order day,
Allows staff to set the number of boxes of cherries available for each production day
Create coupon codes to send to GrabOne each year for a number of promotions.
To generate a picklist for the orders for each day
NZ Post integration to produce packing labels for all the orders
Validates coupon codes by checking if they have or have not been used, and display the corresponding messages eg, “Success” or “Already been used”.
Customer can alter their delivery date or address up to 3 days before delivery.

\nPart 3. Getting the custom web app talking to Shopify. \n

$\"Web$

The custom app built by the Zyber team was connected to Shopify and pulls through all the orders and coupons from the store. Zyber built a one-page order form that allows a customer to pick their delivery date – These are also colour coded to allow clear communication about stock availability: available (green), almost sold out (orange) or sold out (grey box).

Customer can enter their coupon code if they have one – This is connected to the app to check that it has not previously been used.

If the customer is purchasing via credit card, then they can buy up to 24 kg of cherries.

The address is also entered here, and this is where we need the NZ Post address checker to suggest only valid NZ addresses.

$\"Mr-Henry-Cherries-Order-Form\"$

Once the order form is completed, the customer is sent to the Shopify checkout and once the order is placed this is fed through to the custom app.

They also receive a Unique URL, in their order confirmation email, if they want to change their details. This needs to be connected to the order number in the app so that the correct details are updated.

Despite only have 4 weeks from initial consultation to setting the website live, the Zyber team has once again proved how talented they are.

The Results?

Mr. Henry Cherries were up and running with their new site just in time for their busiest period. Their new custom app meant that they spent more time fulfilling orders instead of seeking support for the system, their orders came in quicker and were dispatched to their customers in record time. Everybody loves a fresh box of cherries in the summertime!

Our custom app proved highly successful and processed 6,966 orders seamlessly in just two months.

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