[{"_1":2,"_183":-5,"_184":-5},"loaderData",{"_3":4,"_106":107},"root",{"_5":6,"_7":8,"_9":10,"_11":12,"_91":92,"_13":93,"_94":95},"cart",["P",6],"isLoggedIn",["P",8],"footer",["P",10],"header",{"_13":14,"_32":33},"shop",{"_15":16,"_17":18,"_19":20,"_21":22,"_25":26},"id","gid://shopify/Shop/79439397147","name","Zyber","description","Zyber is New Zealand’s leading Shopify Plus & Klaviyo partner, helping eCommerce brands scale with expert strategy, development, UX/UI design, and conversion optimisation. Based in Auckland NZ, we drive results that maximise ROI.","primaryDomain",{"_23":24},"url","https://www.zyber.co.nz","brand",{"_27":28},"logo",{"_29":30},"image",{"_23":31},"https://cdn.shopify.com/s/files/1/0794/3939/7147/files/logo_1.svg?v=1689917826","menu",{"_15":34,"_35":36},"gid://shopify/Menu/235290722587","items",[37,55,63,70,77,84],{"_15":38,"_39":40,"_41":42,"_43":44,"_45":46,"_23":47,"_35":48},"gid://shopify/MenuItem/553535013147","resourceId","gid://shopify/Page/149136113947","tags",[],"title","SERVICES","type","PAGE","https://www.zyber.co.nz/pages/services",[49],{"_15":50,"_39":-5,"_41":51,"_43":52,"_45":53,"_23":54},"gid://shopify/MenuItem/592416604443",[],"Our services","HTTP","https://www.zyber.co.nz#",{"_15":56,"_39":57,"_41":58,"_43":59,"_45":60,"_23":61,"_35":62},"gid://shopify/MenuItem/597900362011","gid://shopify/Blog/110331068699",[],"OUR WORK","BLOG","https://www.zyber.co.nz/blogs/case-studies",[],{"_15":64,"_39":65,"_41":66,"_43":67,"_45":46,"_23":68,"_35":69},"gid://shopify/MenuItem/553535045915","gid://shopify/Page/126960173339",[],"ABOUT","https://www.zyber.co.nz/pages/about-us",[],{"_15":71,"_39":72,"_41":73,"_43":74,"_45":46,"_23":75,"_35":76},"gid://shopify/MenuItem/553535111451","gid://shopify/Page/127450186011",[],"SHOPIFY EXPERTS","https://www.zyber.co.nz/pages/shopify-experts",[],{"_15":78,"_39":79,"_41":80,"_43":81,"_45":46,"_23":82,"_35":83},"gid://shopify/MenuItem/598518464795","gid://shopify/Page/134024495387",[],"OUR PARTNERS","https://www.zyber.co.nz/pages/partners",[],{"_15":85,"_39":86,"_41":87,"_43":88,"_45":46,"_23":89,"_35":90},"gid://shopify/MenuItem/551848378651","gid://shopify/Page/126335779099",[],"CONTACT","https://www.zyber.co.nz/pages/contact-us",[],"publicStoreDomain","zyber-nz.myshopify.com",["P",93],"consent",{"_96":97,"_98":99,"_100":101,"_102":103,"_104":105},"checkoutDomain","checkout.unlocked.nz","storefrontAccessToken","a1e27f1508878a3b99d4a7d1a4ad6be1","withPrivacyBanner",false,"country","US","language","EN","routes/blogs.$blogHandle._index",{"_108":109},"blog",{"_43":110,"_111":112,"_113":114,"_115":116},"Portfolio","handle","case-studies","seo",{"_43":-5,"_19":18},"articles",{"_117":118,"_174":175},"nodes",[119,138,150,162],{"_120":121,"_123":124,"_111":125,"_15":126,"_29":127,"_134":135,"_43":136,"_108":137},"author",{"_17":122},"Zyber Admin","contentHtml","\n

Overview.

Vuse New Zealand was eager to move away from acquiring tickets for every site update, away from downtime for every site update or maintenance task, and away from the standard Magento look. Vuse also faced a number of limitations and challenges due to legislation relating to the selling and distribution of vaping products.

The Zyber Solution.

Our team seamlessly migrated Vuse from Magento to the Shopify Plus platform. This meant no downtime during maintenance, control over their site (no more accumulated dockets or tickets), and a fresh new look.

The cross migration was only the beginning though. Our analysis of the data showed many challenges, and opportunities, due to the nature of the product. Since there are so many restrictions around the selling and distribution of vaping products, particularly advertising and marketing, our team set out to create a site that would be:

Optimised for on-site advertising
Focused on user experience (UX) and customer engagement
Optimised for showcasing the product

To tackle the challenges and meet these objectives, our team developed a number of custom integrations. In fact, Vuse is a highly customised website in the back-end.

Custom Integration: Shopify to DHL feedback loop

Since Shopify and DHL speak different languages of code, our team developed a custom integration that converts Shopify orders into a separate format that is required by DHL. This converted data is sent to DHL so orders can be fulfilled rapidly.

This once manual and time-consuming process has now been automated, thanks to Shopify and our custom integration.

Custom Integration: Age Verification

Legislation dictates that customers must be 18+ years to purchase a vaping product. Though it’s not yet required by law to verify age at checkout, we wanted to stay a step ahead of the curve and prepare Vuse for the future. So we developed a custom age verification functionality.

Zyber have integrated Vuse with Data Zoo, which checks and verifies two things:

The customer is the age they say they are
The customer is not providing a fake document

The checkout was customised to lock-off until the customer’s age was verified. Documents are checked against the government database, returning either a positive or failed result. Only a positive result unlocks checkout. The process is designed to be as fast as possible and ensures Vuse are fully adhering to legal and moral standards.

$\"Vuse$

Other legal requirements, such as not being able to deliver to P.O Boxes or internationally, also required customisation at checkout. Something our team took in their stride.

$\"Vype$

Custom Prize Promotional:

Vuse wanted to run a new promo to support their rebranding. We generated 660,000 unique codes (as per request by BAT). These codes were printed and stickered on product units sold. When the customer receives the product, they then text a specific number with that code, receive a reply with a specific URL to visit, and then they either login or register.

Once complete, they can select a gift i.e. cartridge or skin, or if they have already claimed the gifts, they can collect points that are added to their account automatically. They can use these points as a discount on their next purchase.

3D Modelling:

To showcase the products on-site and optimise for customer engagement, we embedded 3D files into the website to allow the user to rotate the device and view from all angles. When viewing on an iPhone, users can remove the device from the site and view the product in their environment (AR) and get an idea of the actual size of the product.

“Wow, that’s a lot!” – yes, it is. But that’s not all.

Although the site is highly customised in the back-end, it still includes all the standard Shopify features, meaning:

Vuse still maintains control of their website
No more dockets or tickets to make changes to the site
No downtime during maintenance or updates
Other 3rd party integrations

3rd Party Integrations:

Along with our custom integrations, the team integrated a number of trusted apps to streamline business processes for Vuse.

Klaviyo Integration:

With Klaviyo, Vuse is able to target specific customers. This software links seamlessly with Shopify, with reports such as abandoned carts and recurring customers, all going directly through Klaviyo. The way Klaviyo is built is helping Vuse to streamline their marketing efforts and say bye-bye to spreadsheet overload.

Yotpo Integration:

Yotpo enables Vuse to collect reviews using AI-powered solutions, build customised and on-brand loyalty or referral programs to incentivise repeat purchase, referrals, or social engagement. Social proof, such as reviews or social sharing, is the eCommerce version of word of mouth. It’s powerful and incredibly valuable. People can upload videos and photos, encouraging other prospective customers to purchase.

$\"Vuse$

$\"Vuse\"$

Before & After.\n

\n $\"Before$ \n

$\"Before$

\n\n

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New Zealand's Largest Golf Retailer.\n

A beautifully designed Shopify Plus eCommerce solution for NZ’s biggest golf retailer. Custom design elements, thousands upon thousands of products and custom branded store fronts, resulting in a big project with even bigger results!

Golf Warehouse has been working with Zyber for four years. They have their own product line, GWX as well as the sole licensing for the import and distribution of leading brands XXIO and Tailormade in New Zealand.

From 2017, as their team and target audience became more digitally focused, Golf Warehouse used Zyber on an adhoc basis to manage tweaks for their online store. Our team had created a proof of concept to upgrade their store to Shopify Plus, and based on customer feedback it was approved. By preempting COVID-19 and upgrading to Shopify Plus, their eCommerce store has gone to the next level and sales have skyrocketed.

Solution.\n

Phase 1: Upgrade to Shopify Plus and Store Redesign

Golf Warehouse has seen massive growth! Our digital strategists designed and developed a Shopify Plus store with a huge focus on creating a customer experience as well as bringing awareness to their in-person facilities; Extreme Heli Golf – Queenstown and Custom Club Fitting.

$\"Golf$

A unique feature of the Golf Warehouse store is that it simulates four websites within one because our developers customised four unique page templates within Shopify Plus to match the look and feel for each of the brands they stock.

Creating a community continues to be a priority for Golf Warehouse and Zyber helped them execute the ability to show reviews and social proof on the products. We also customised a design to add a personalised touch for their staff’s favourite products for customers to view. Each of these click through to a staff profile so customers can gain recommendations from real, everyday golf fans like themselves.

$\"Golf$

During the integration to Shopify Plus, Zyber completed a full integration of their store with Vend, a POS and inventory management app. Golf Warehouse is completely cashless across their eCommerce and bricks and mortar stores, so the Vend integration helps to create synergy and optimal experience for both staff and customers who need to make online purchases in-store.

With customer personalisation in mind, they also have Frankie integrated into their store. Frankie uses AI powered personalisation to display the products that their customers are most interested in throughout their online shopping experience. This not only creates a personal shopping experience, but drives online conversions.

$\"Golf$

Phase 2: Growth Strategy

Judging by the results of the store over the past six months since the new design went live, it is evident that Phase 1 has been a tremendous success for Golf Warehouse. As their business continues to grow, their needs are becoming more granular. As a result, we are continuing to work with them on an ongoing basis to improve the usability (UX/UI) and CRO of their online store.

Before & After.\n

\n $\"Before$ \n

$\"Before$

\n\n

$\"Golf$

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A full re-platform to drive ROI.

Playtech are well known for their 30 years of building NZ gaming systems. Originally on Magento 1.8, they were considering a move to Magento 2.0 and were advised it was the best option for their eCommerce strategy. Their relationship with their previous agency included a retainer model, however the bulk of this retainer was spent on system support tickets to make the website functional, rather than improvements that would add value to their business. Playtech reached out to Shopify Plus to explore their options, who recommended to touch base with Zyber and have the project scoped. With any replatforming project like this it is important to ensure that all the bases are covered.

Zyber Solution

From the outset, there was a good synergy between Zyber and Playtech. This was not only because of Zyber’s expertise using Shopify, but also in the way Zyber could invest Playtech’s monthly retainer to focus on conversion rather than ad hoc bug fixes. Our eCommerce experts executed a full re-platform to Shopify Plus. We made use of an existing Shopify theme to save on initial build costs and use Playtech’s budget on the things that would increase ROI. As Playtech wanted to manage the website themselves, Shopify was a no brainer as it would provide a positive experience for both the Playtech team and their customers.

Integrations.\n

Playtech are the first customer to use Cin7 inventory management software. The Cin7 founder Danny sat in their office and coded the inventory management system. When Playtech moved to Zyber, they had a complicated Cin7 setup which connected to many different technology suppliers in New Zealand. Zyber’s developers custom-built a Cin7 integration to ensure that stock levels and availability were always accurate for the end user. This enhanced the user experience as it enabled the end user to check product availability and then place an order, which is in some instances is shipped directly from the supplier to the customer.

Because of the nature of the technology industry, Playtech needed the ability to integrate with many different finance companies and payment options. Zyber integrated these into their Shopify Plus store using the checkout API’s.

\n\n\n

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Empowering a brand through a DTC eCommerce channel.

\n \n

We have been proudly working with G-Shock since the end of 2019. G-Shock approached Zyber with a custom-built WooCommerce site that was difficult to manage and historically was only a commercial site, with no DTC functionality.

G-Shock had some key staff members with digital experience who recognised there was a gap between their current state, and where they wanted to be, resulting in the initiation of our partnership. Traditionally, our client only sold their products directly to retailers who stocked them in their brick and mortar stores and didn’t have their own channel for engaging directly with consumers. G-Shock was competing in a digital-first environment with slick DTC brands who had powerful websites and really needed to re-think their positioning without impacting their strong commercial relationships.

$\"G-Shock$

The Zyber Solution.\n

G-Shock originally wanted to redesign their WooCommerce store, however preferred Shopify as a platform to use as a content management site, because of its functionality and ease of use. Our team advised them that they would need to sell DTC at some stage in the future. G-Shock explored the idea of selling directly through their website to select organisations in New Zealand, such as St John and NZ Police where they could offer a range of products. This would facilitate a balance between direct transactions through their website, while managing their commercial relationships.

Our team worked with G-Shock to complete their cross-migration for a non-transactional Shopify catalogue store by February 2020, just one month before the first national lockdown. The majority of G-Shock’s commercial retailers didn’t have an eCommerce infrastructure in place, due to the nature of being predominantly brick and mortar, therefore unable to keep a consistent revenue stream. Within one day, G-Shock was able to activate the transactional side of their Shopify site, enabling them to continue to trade during a lockdown period. They’ve never looked back!

G-Shock’s relationship with brick and mortar retailers has evolved. They now offer select ranges through their commercial retailers, and everything else is available through their eCommerce website. By being prepared with a transactional DTC website, G-Shock were able to ride out the storm of the pandemic with financial security through online sales.

$\"History$

Integrations

Our strategists collaborated with G-Shock to integrate Klaviyo into their business model. As a popular brand, they already had a large following on social media, however they were not leveraging this data. Integrating Klaviyo allowed synergy with their social media channels, and its flows have ultimately increased the visibility for G-Shocks’ online store.

Before & After.\n

\n $\"Before$ \n

$\"Before$

$\"\"$

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Overview.

The Zyber Solution.

Custom Integration: Shopify to DHL feedback loop

Custom Integration: Age Verification

Custom Prize Promotional:

3D Modelling:

3rd Party Integrations:

Klaviyo Integration:

Yotpo Integration:

Before & After.\n

New Zealand's Largest Golf Retailer.\n

Solution.\n

Phase 1: Upgrade to Shopify Plus and Store Redesign

Phase 2: Growth Strategy

Before & After.\n

A full re-platform to drive ROI.

Integrations.\n

The Results.\n

Integrations.\n

Empowering a brand through a DTC eCommerce channel.

The Zyber Solution.\n

Integrations

Before & After.\n